Betsafe Privacy Policy

We at Betsafe are committed to protecting your personal data and respecting your privacy whenever you interact with our platform. This Betsafe privacy policy explains what information we collect when you use casino Betsafe, why we collect it, how we store and protect it, and what rights you have regarding your personal data. By registering an account, using the Betsafe app, or browsing our mobile casino, you acknowledge that we process your information as described below.

Who We Are

Betsafe is operated by three licensed entities depending on your country of residence, all registered at 199 Experience Centre, Ta' Xbiex Seafront, Ta' Xbiex XBX 1027, Malta, and all part of Betsson Group (listed on Nasdaq Stockholm): NetPlay Malta Limited (C 81115) for jurisdictions outside the EU, Rizk Nordic Limited (C101569) for the EU excluding Sweden, and BS Nordic Ltd (C87610, Swedish org. 502081-1427) for Swedish players. We hold licenses from the Malta Gaming Authority and the Swedish Gambling Authority, and our operations are certified under eCOGRA Safe & Fair, EGBA membership, and ISO 27001, reflecting our commitment to data security and fair play.

Information We Collect

When you register with Betsafe or log in through Betsafe login, we collect several categories of personal data to operate our services and comply with our licensing obligations.

• We collect identity details such as your name, date of birth, address, and government-issued identification when you complete Betsafe register verification
• We gather contact information including your email address and phone number
• We record financial data related to your Betsafe deposit and Betsafe withdrawal transactions, including payment method and transaction history
• We track your gameplay activity across our slots, live casino, and sportsbook products to detect irregular patterns and support responsible gaming
• We collect technical information such as your IP address, device type, and browser data when you access our Betsafe casino app or mobile casino
• We store communication records from live chat, email, and phone support interactions

How We Use Your Information

We use your personal data to open and manage your account, verify your identity in line with anti-money-laundering regulations, and process your Betsafe deposit and withdrawal requests securely. We also use your data to deliver personalized promotions, including Betsafe bonus offers, Betsafe promo code campaigns, and Betsafe free spins rewards, provided you have opted in to receive marketing communications. Additionally, we analyse your activity to improve our casino Betsafe platform, prevent fraud, detect underage or self-excluded players, and comply with regulatory reporting requirements set by the Malta Gaming Authority and the Swedish Gambling Authority.

Cookies and Tracking Technologies

We use cookies and similar technologies across our website and Betsafe casino app to remember your preferences, keep you logged in, and understand how you interact with our services. Cookies help us tailor content, measure the performance of our Betsafe casino bonus promotions, and improve navigation on desktop and mobile devices. You can manage cookie preferences through your browser settings, though disabling certain cookies may limit your ability to use some features of our platform.

Sharing Your Information

We may share your personal data with trusted third parties to operate our services effectively. This includes payment processors such as Clearpay Limited and 4P Solutions Limited, who handle transactions when you deposit or withdraw funds. We also share limited data with our game and live casino providers, including Evolution, Playtech, Pragmatic Play, NetEnt, and others, so that your live casino and slots sessions function correctly. We disclose information to regulatory bodies, including the Malta Gaming Authority and Swedish Gambling Authority, when legally required, and to dispute resolution services such as eCOGRA or ARN for Swedish residents. We do not sell your personal data to third parties for their independent marketing purposes.

Data Security

We maintain robust technical and organisational measures to protect your data from unauthorised access, loss, or misuse. Our systems are certified under ISO 27001, and we store customer funds in segregated bank accounts separate from operational funds, ensuring your money is protected even in the event of insolvency. Access to personal data within our organisation is restricted to employees who require it to perform their duties, and we regularly review our security protocols to address emerging risks.

Data Retention

We retain your personal data for as long as your account remains active and for a period afterward as required by gambling regulations, tax law, and anti-money-laundering obligations. Transaction records related to your Betsafe deposit and Betsafe withdrawal history are typically kept for several years following account closure. Once retention obligations expire, we securely delete or anonymise your data.

Your Rights

Depending on your jurisdiction, you have rights under data protection law, including the General Data Protection Regulation, to access, correct, or request deletion of your personal data. You may also object to certain processing activities, request that we restrict how we use your information, or ask for a copy of your data in a portable format. If you wish to exercise any of these rights, you can contact our support team, and we will respond in accordance with applicable law.

• You have the right to request access to the personal data we hold about you
• You have the right to request correction of inaccurate or incomplete data
• You have the right to withdraw consent for marketing communications at any time
• You have the right to lodge a complaint with a supervisory authority if you believe we have mishandled your data

International Data Transfers

Because Betsafe operates across multiple markets including Sweden, Finland, Iceland, Malta, New Zealand, and Spanish-speaking regions, your data may be transferred and processed in countries outside your country of residence. Where this occurs, we ensure appropriate safeguards are in place, consistent with applicable data protection frameworks.

Children's Privacy

Our services are strictly intended for adults who meet the legal gambling age in their jurisdiction. We do not knowingly collect personal data from minors, and we apply age-verification checks during the Betsafe register process to prevent underage access to our casino Betsafe platform.

Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page regularly, and we will notify you of significant changes through your registered email address or a notice on our website.

Contact Us

If you have questions about how we handle your personal data, please contact our support team at support-en@betsafe.com. Complaints regarding data handling can be escalated to csmanagement@betsafe.com, and our live chat is available 24/7 for immediate assistance.